Apollee: A Journey Towards the Sublime in Olive Oil Packaging

Antonia Skaraki's Award-Winning Design Marries Greek Heritage with Sophistication

Antonia Skaraki drew inspiration for the Apollee brand identity from the birth land of the founders and the god of light, Apollo. The design invites the contemporary connoisseur to experience the boundary-pushing flavor and aroma of a premium olive oil, born from the olives of Greece. The packaging design is an adventurous journey towards the sense of the sublime, encapsulating the mystique surrounding a strictly limited production.

The uniqueness of the Apollee packaging design lies in its unusual shapes and materials. Inspired by olive tree trunks, the design pays homage to the bond between Mother Nature and her children. The high-quality materials used in the packaging lend a tactile feel and leave a lasting impression. The packaging is made from environmentally friendly glass and paper, with technical specifications meticulously detailed by the designer.

The packaging design turns consumers into adventurous travelers to the magical land of olive oil. The brand story and unique selling points of the product are added on the lateral sides of the packaging, inviting the consumer not only to examine the product but also to establish a communication between them and the brand. This interaction is a testament to the thoughtful design process.

The project was executed in 2019 in Athens, Greece. A thorough market research was conducted to frame the market, competitors, and potential buyers. Mood boards were used to express the values and ethos of the company, and to agree on a design direction and concept. The challenge was to create unique artisanal packaging for an Extra Premium Product that feels fresh and sophisticated. The elements and the gold-and-earthy color palette successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.

Apollee, Premium Olive Oil, is a product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience.